Google Maps. Local Service Ads. High-Intent PPC. We focus on the three channels that actually drive PI retainers.
I'm Matthew Bennett. For 7+ years I've specialized in local SEO — getting businesses found, called, and hired on Google. Now I focus exclusively on personal injury law firms.
I started Forward Legal Marketing because I got tired of watching good PI lawyers get bled dry by agencies that promise the moon and deliver traffic reports.
This is from an actual audit we ran for a PI firm in Texas. Names removed.
The full audit breaks this down across 12 practice areas and 96 keywords, keyword by keyword.
Simple process. No long-term contracts. No BS.
I'll record a personalized video showing where you're losing leads and what your competitors are doing differently.
We'll hop on a 15-minute call to walk through the findings and see if there's a fit.
If we work together, you'll see measurable improvement within 90 days — guaranteed.
I'll show you exactly where you're losing leads to competitors — and how to fix it. Takes 3 minutes to request, you'll have it within 48 hours.
🛡️ 90-Day Guarantee: 15% improvement or Month 4 is free.
🔓 No Lock-In: Month-to-month after the first 90 days.
📊 Full Transparency: You own everything — accounts, data, content.
Most of my clients came from agencies charging 2-3x more. Watch your audit and decide if you're getting what you're paying for.
Packages range from $3K-$7K/month depending on firm size and goals. We'll discuss specifics after you see your audit.
Good — that means demand. We win through hyper-local targeting, faster intake, and better reviews. Not by out-spending the billboard firms.
Yes. I don't do general legal marketing. PI has unique challenges — Maps visibility, LSA, high-intent PPC. That's all I focus on.