Google Maps. Local Service Ads. High-Intent PPC. We focus on the three channels that actually drive PI retainers.
I'm Matthew Bennett. For 7+ years I've specialized in local SEO — getting businesses found, called, and hired on Google. Now I focus exclusively on personal injury law firms.
I started Forward Legal Marketing because I got tired of watching good PI lawyers get bled dry by agencies that promise the moon and deliver traffic reports.
Here's an example of what your personalized audit will look like — a real analysis, not a generic template.
Watch 3-Minute Sample Audit
These are actual outcomes from comprehensive SEO, Maps, and PPC campaigns.
Results vary based on market competitiveness, budget, and firm-specific factors.
Simple process. No long-term contracts. No BS.
I'll record a personalized video showing where you're losing leads and what your competitors are doing differently.
We'll hop on a 15-minute call to walk through the findings and see if there's a fit.
If we work together, you'll see measurable improvement within 90 days — guaranteed.
I'll show you exactly where you're losing leads to competitors — and how to fix it. Takes 3 minutes to request, you'll have it within 48 hours.
🛡️ 90-Day Guarantee: 15% improvement or Month 4 is free.
🔓 No Lock-In: Month-to-month after the first 90 days.
📊 Full Transparency: You own everything — accounts, data, content.
Most of my clients came from agencies charging 2-3x more. Watch your audit and decide if you're getting what you're paying for.
Packages range from $3K-$7K/month depending on firm size and goals. We'll discuss specifics after you see your audit.
Good — that means demand. We win through hyper-local targeting, faster intake, and better reviews. Not by out-spending the billboard firms.
Yes. I don't do general legal marketing. PI has unique challenges — Maps visibility, LSA, high-intent PPC. That's all I focus on.